Intellectual property experts are analyzing the sales of various levels of intellectual products to assess the impact on them of infringing material. One of the comprehensive reports shared on UMIP website, the branch of University of Manchester, concentrating its efforts on intellectual property management, gives quality insights on the dynamics of impact of infringing material. So what is it all about?
So the research claims that:
- The average income of the music industry, despite the actions of pirates and serious losses of individual companies continues to rise – in 2009 by 5% compared to 2008, and by 14% in 2013; primarily due to the live performances, the growth of international licensing and some stabilisation in the market of recording;
- Sales in the publishing business either grow or maintain their performance during the 2004-2013 period;
- Video sector also keeps a stable level of income, and seems to get recovered after the recession in Europe and North America.
Nevertheless, the researchers recorded the reduction in funding new projects in the creative sectors of the economy. Most often, it raises concerns about the possible impact of piracy on the future earnings and investments. Although well established that violations of intellectual property rights is not so devastating impact on economic performance, as it is sometimes portrayed.
Regarding proposals to combat piracy coming from owners and organisations for collective management of rights, the report’s authors explain the following. The most common proposals are about making penalties for violations tougher, although the effectiveness of such measures is quite low. The authors refer to the conclusion of the American US Social Science Research Council (SSRC), where the situation is considered in detail. So, the number of lawsuits by the Recording Association of RIAA lawsuits for P2P-service users in the period from 2003 to 2013 reached the modest 85,000 mark. Shortly after the start suing and publicise this use of P2P-services decreased by 50% (from 29% to 14%). But by 2005, the amount almost returned to previous levels, reaching 24%, the figures are shifting since then. The results of massive prosecution and closure of pirate sites is modest, as the cost of maintenance of torrent trackers and index sites is extremely small, and in the place of blocked sites quickly enough there are new.
It is difficult to evaluate the efficacy, yet the French law agency HADOPI has gathered comprehensive statistics on blocking access to the Internet worst offenders after three warnings: half of the respondents said the perpetrators did not intend to change their behavior, a third agreed to give up illegal actions, with a quarter of the total number of respondents refrained from answering.
Various educational campaigns, especially aimed at young people rarely change their attitude towards piracy. Educational programs can be useful if they are accompanied by improved enforcement and providing users with a wide choice of affordable legal content. Without any doubt, things are changing with the growth of world’s leading platforms by giants – Apple and Google, yet eradicating piracy approaches should be updated constantly to maintain their efficiency.